Building Devon Korr — Starting Point

Day 1 of the build. The stack, the niche, and why this site exists in its current shape.

Published

Day 1 of the build. This post is the public starting marker — the stack, the niche, and the reasoning behind the early decisions. There are no metrics yet because there is nothing to measure. Anything published here will be what actually happened, not a constructed narrative.

The niche

AI-assisted online business systems for beginners. The angle is execution, not motivation: which tools, which workflow, what the day-to-day actually looks like for a solo operator using AI to do work that previously required a team.

The current stack

  • Site: Astro, static output, deployed on Cloudflare Pages.
  • Content: Markdown and MDX in the repo. No headless CMS — the source of truth is the git history.
  • Email: Kit (form embed; ID set after the first form is live).
  • Analytics: GA4 plus Cloudflare Web Analytics.
  • Affiliate links: Cloaked via /go/{slug} redirects in public/_redirects.

Why these choices

Static Astro keeps hosting cost effectively zero and removes a class of failure modes (no database, no runtime, no SSR adapter). Markdown-in-repo means content is reviewable as diffs and survives any future migration. Cloudflare Pages handles the deploy and the redirects in one place.

What is intentionally missing

  • No biography. “Devon Korr” is a working pseudonym for the build-in-public phase. The face behind the brand will come later.
  • No revenue numbers, no email-list size, no traffic charts. Those land in the case-study collection only when they exist.
  • No promises about timelines or income outcomes. The site argues for the workflow, not for the upside.

The next post will cover the first month of content and the first review. Until then, the site exists as scaffolding.